How much do you feel close to your company’s mission statement?

Posted on November 23, 2011


I’m very glad that my first post is about how much you feel close to your company’s mission statement because from my point of view this is the main reason you are motivated at work and thus motivated to develop as a professional.

As soon as you graduate college (even sooner for some of us) you start looking for a job. With the changes from the last 20 years the speed of which employees change jobs is greater then in the past. Should we consider that this is a problem of motivation? Does this generation of young professionals get tired and bored of jobs faster than our parents would have? I don’t think so. I think that the main difference from over 20-30 years ago is that you have a lot of options, you’re not obliged to have a job for your rest of your life thus starting your career immediately. By a lot of options I mean you have the chance and the security to search for the best place for you to develop as an individual and as a professional.

Before continuing below please take yourself 20 minutes to listen Simon Sinek at the TEDx Event from 2009.

So people don’t buy what you do they buy why you’re doing it. Could we extend this to employees and consider that employees don’t work for what you do but for why you’re doing it in the world? Let’s look at some mission statements from Forbes 500 companies :


“At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible”


“Operating a safe and secure government.”

The McGraw-Hill Companies

“We are dedicated to creating a workplace that respects and values people from diverse backgrounds and enables all employees to do their best work. It is an inclusive environment where the unique combination of talents, experiences, and perspectives of each employee makes our business success possible. Respecting the individual means ensuring that the workplace is free of discrimination and harassment. Our commitment to equal employment and diversity is a global one as we serve customers and employ people around the world. We see it as a business imperative that is essential to thriving in a competitive global marketplace.”

More mission statements can be found at this link :

So in order to take this into a closing situation : What is your favorite employer and how much do you relate to it’s mission statement? Do feel attracted by the WHY of this company?

Thanks for reading,

20 smthng company worker

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